top stock market strategies for investors

Top Stock Market Strategies for Investors That Work

The top stock market strategies for investors minimize risk and boost ROI. These strategies dictate investment decisions and help you meet long-term financial goals. The major aim of using specific strategies is to not only grow your wealth but also stay within a level of risk you can afford.

Before implementing them, note your current financial situation, cost of living, the time you have until retirement, and your comfort level with risk. We have listed the best investment strategies in the stock market here that both beginner and advanced traders will find valuable.

Key Takeaways

  • The most successful and smartest investment strategies are value investing, dollar cost averaging, buy-and-hold, and dividend investing.
  • Irrespective of your strategy, you must follow certain principles to improve your investment success.
  • Combine various strategies to find the ideal one for yourself.

Most Successful Investment Strategies

There are various ways to invest in the stock market. Some are more effective than others. Here are the most effective ones.

1.   Start investing early

When it comes to investing, the earlier you begin it, the better. It will give more time for your money to compound. The effect of time can be seen almost immediately. If you wait for even ten more years to begin investing, your return will reduce by almost half.

2.   Buy-and-hold

This strategy is suitable for those who believe in long-term potential of their investment. If you don’t mind short-term value drops, this is the suitable technique. Here, you seek investments that you think will perform well over decades.

However, you need to carefully analyse your investments for their long-term growth potential.

3.   Seek undervalued stocks

Also called value investing, seeking undervalued stocks is one of the top stock market strategies for investors. Here you get stocks you think are undervalued. The main aim is to seek stocks at a discounted rate and make money from them.

This strategy is suitable for those wanting to hold their securities over a long period. Over time, this investment generates better returns. The strategy is also supported by many financial metrics.

4.   Growth investing

In growth investing, investors select their holding period according to the value they desire to create in their portfolio. For example, if you believe that a company will witness growth in the years ahead and that the value of the stock will increase, you will invest in that company.

This is long-term growth investing. Further, if you think that a company will deliver value in one or two years, you will choose short-term holding.

5.   Dollar-cost averaging

Dollar-cost averaging is one of the effective stock market strategies for beginners. It means investing in stocks periodically to spread out purchases. As you invest in small set amounts over a period, you will buy when the prices are high and low. This, in turn, smoothens your average purchase price.

The major benefit of dollar cost averaging is that it lets you avoid mistiming in the stock market and think for the long-term. Also, it eliminates emotion from investing. You will purchase more shares when the stock price is low and fewer shares when the rate is up. This will make you acquire a better average entry price and minimize the effect of market volatility.

6.   Dividend investing

If you want to know what is the safest stock investment strategy, consider dividend investing. Also called income or yield investing, it is done to generate a stream of income. Stocks with greater dividend yields are very lucrative but grow slowly. In this type of investing, you discover companies with robust yields. These companies can continue paying dividends.

It’s also worth finding companies that can enhance their dividend yield. Such companies also shield you during the recession. Dividend investors can experience good capital growth by reinvesting their dividends.

7.   Passive and active investment strategies

Passive and active investing is also called the core-satellite approach. Here, a portfolio of exchange-traded funds is held with some actively managed investments. This enables the investors to leverage opportunities that they cannot tap into by index funds.

For instance, they can purchase or sell individual stocks during extreme valuations. They can make investments in smaller but good companies. In this kind of investing, about 70% of investing is done in passive funds. The remainder is distributed to active strategies. Investors believe in regularly dealing with stocks to prevent greater transaction costs. At the same time, the active strategies involving buying and selling let them acquire more returns.

Some Principles of Investment Strategies

Irrespective of your investment strategy, you must be aware of your long-term goals. You cannot predict how the markets will perform in the future. So, it is essential to go by some basic principles of investing.

1.   Be aware of long-term and short-term goals

If you invest for long-term goals, you can select high-yielding but volatile stocks and stock funds. But if short-term savings goals are on your mind, place your money on stable resources like a high-yield savings account.

2.   Leverage compound interest

Your investments will earn interest over time. If you reinvest your earnings, you will receive interest on your interest. It means with no effort you will gain compounding interest and increase your investment returns.

3.   Do not make emotional decisions

While investing, getting swayed by emotions is one of the biggest mistakes. So, you must use investment strategies in the stock market that prevents you from making emotional decisions. Stick to dollar cost averaging as you invest a specific amount at regular intervals. You do so irrespective of the market conditions.

4.   Always consider your risk tolerance

The best way to succeed while investing is to factor in your risk tolerance level. Analyze your investing goals and how comfortable you are about losing money. The stock market can perform poorly at any point. You might want to adjust your risk tolerance at different phases in your life so your investments align with your goals.

5.   Diversify your portfolio

Portfolio diversification entails investing in varied things like bonds, stocks, and alternative investments. They help you reduce your reliance on the way a single investment performs. At the same time, keep reviewing your portfolio and rebalance it. Factor in your income changes, family situation, and risk tolerance. Your investments must reflect your goals.


When you use these top stock market strategies for investors, it will boost the money you make and reduce the chances of you losing it. Review the strategies and select those that apply to your situation. You may consult a professional financial advisor to find the most suitable one.